How Start-Up Businesses Can Leverage Social Media - X-Emergency Services
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14th December 2020

How Start-Up Businesses Can Leverage Social Media

XES- Social Media

Social media is an effective tool for today’s entrepreneurs and start-ups to introduce their new brand, products, or services to potential customers.

Billions of people use social media, and this can give start-ups many opportunities they wouldn’t normally have. Social media is very easy to use and it’s not necessary for entrepreneurs and start-ups to have a technical background or any experience with social media usage.

With that in mind, we are going to take a look at some ways that start-up businesses can leverage social media:

  • Create Relevant, Useful, And Unique Content- in an online environment, content is king. Social media is an excellent source for valuable content. People are always looking for relevant and useful content to solve their problems. Your content must be unique so it will stand out more. Make sure that no one has shared the same details before, so you are the first to introduce the information. Other than text-based social media posts, you should consider posting infographics and videos, because many people absorb visual information much more easily.
  • Focus On The Right Market- it is easier to generate more sales if you are targeting the right audience. If you are targeting young people or more established adults, you can set up groups or use tags for better targeting. With social media, consumers can be easily targeted based on their age, gender, personal interests, online behaviours, and geographical locations.
  • Focus On What’s Trending- social media platforms such as Twitter and Facebook are excellent sources of trends in your industry. Social media posts should be relevant to latest trends and if possible, experts in your start-up should provide solutions to ongoing problems. The marketing team should keep an eye on the latest developments in the market to capitalise on what’s trending at the moment. Whether it’s Valentine’s Day, back to school or Christmas, your posts should be adjusted to keep them relevant.
  • Hire Influencers- start-ups are often at a severe disadvantage because only a few people ever hear their brands. By hiring well-known influencers in your industry to endorse your brand and products, you will immensely increase brand visibility on social media.
  • Contact X-Emergency Services

To learn more, contact X-Emergency Services today and speak with an expert about funding and career support for ex-emergency services workers looking to transition to a new career.

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